Hi, there.

This is Winni, UX/UI designer with 4 years working experience in a wide range of business including E-commerce, finance and HCM. I am currently in the process of building my website and the details of the projects are coming soon. If you want to have a glance at all my previous works, please download the pdf version below. Meanwhile I'll also share my thoughts on UX and life style randomly with blog as well.

 

差异化出行体验优化方案

享道出行, 2018

在与目标用户的对话中,我们越来越多地听到乘客对于安全和服务质量的诉求,了解到司机对于职业的期许与工作的不易,而享道出行想要做的,正是提供安全优质的服务,打造司乘平等的专业平台。

 

但从内部路测结果和上线以来的用户反馈来看,目前的司乘端App作为整个服务体系中的一环,并未真正体现出享道出行的价值观,体现出与竞品的差异化。为此,我们将会基于现有的叫车场景分析司乘用户痛点,融入情感化设计的理念,提出可能的解决方案,以改善用户体验。

Securitization Modeling and Management System

PwC SDC, 2017-2018

As the individual designer, I helped to introduce the idea of usability into the transformation process of an expert system from desktop version to a web application.

This solution targets different user parties and their responsibilities in the life cycle of securitization.

Talent Exchange
Onboarding Flow Enhance
PwC SDC, 2016

With the growing number of users, how to improve the quality of the profile in the Talent Exchange becomes a critical problem.

My responsibility was to discover the pain points buried in the journey when new user first came to the website, and provide a potential solution to it.

Restaurant Server Rater
Design Exercise, 2017

This is a design concept to assist restaurant owners and employers in China to improve service quality in stores.

With the big picture that the dining industry in China is embracing the new era of e-commerce, this may be a great opportunity to resolve the long-lasting issue in a new way.

Rocket Rush

Mobile Design Course, NEU, 2012

This is a gamification concept aiming to help young people who are busy with study and work to engage in exercise and sweat within short time.

I drove the concept brainstorming, worked on UI design and collaborated with my partner on Android development.